ABOUT
WHO I AM
With more than 20 years of experience in both agency and in-house creative roles, I’ve developed a knack for blending strategy with creativity.
As a “left-brained creative,” I love combining analytical thinking with creative problem-solving to bring brands to life. My passion lies in building systems that not only shape brands but help them grow and thrive.
When we work together, I’ll take the time to truly understand your business — its vision, values, and audience. My goal is to collaborate closely with you to craft and implement a brand strategy that fits your unique needs. With a strong background in branding, marketing, and consumer insights, I bring a fresh perspective and deep expertise to align your brand with your business goals.
Whether you're launching a new brand or looking to refresh an existing one, I’m here to support you every step of the way.
WHO I WORK WITH
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Advertising agencies who need an extra hand
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Production companies who need a producer or post-supervisor
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In-house brands who need help executing their strategies
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Small businesses who aren’t sure where to start
WHY WORK WITH ME
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I believe that the client always comes first.
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I consider listening to be the most important part of the communication process.
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I am committed to collaboration.
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I don’t believe “one size fits all”. I am dedicated to finding solutions that effectively address your unique challenges.
I hope you will get the opportunity to work with Shannon. I hope you will get to see the thought she brings to your project from the moment you first discuss it with her. She completely understands that first there is an idea, and then there is its execution. I hope you will get to see her meticulous preparation for your job and the superb detail and skill she brings to your project. How efficiently she runs a project, how effectively and empathetically she conducts herself around others. And most of all, I hope you get to experience that moment when you see all of this for yourself, and you say ‘we made the right decision hiring her’.
You will not be disappointed.
Scott Whitham, Freelance Writer & Director
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SERVICES
BRANDING
A brand is more than just a name or a logo, it’s the sum total of a consumer’s experience. Branding is about shaping that perception. I can help you create a brand that delivers a clear message, provides credibility, connects with your customers emotionally, and creates user loyalty.
MARKETING STRATEGY
If your brand is the personality of your business, marketing is how your business communicates, what it has to say, and to whom. A strong brand needs a reliable and strategic marketing plan. I can help you develop a plan that will effectively craft your message and share it with the right audience at the right time.
GRAPHIC DESIGN
So you've done the research. You know exactly who you're talking to and what you want to say, but now you need professionally designed materials to get the job done. I will work with you to create materials that speak directly to your audience and showcase your brand's unique personality.
VIDEO PRODUCTION
Video is emerging as the medium of choice for brand-to-customer communications in both B2C and B2B markets. In a recent market survey by research firm Demand Metric, 74% of B2B marketers reported that video now converts better than other content types. I can help you develop relevant and engaging video content, from concept to execution.
SOCIAL MEDIA
Having a smart social media strategy can enable you to reach and engage more customers on a daily basis. Whether your goals are to increase website traffic, create brand awareness or improve engagement with key audiences, I can help you create a plan that will increase your online exposure and measure ROI.
I had the pleasure of working with Shannon for over four years. She is by far the best in the business. She is extremely knowledgeable in many different areas from simple print through video production. She makes sure she understands and learns everything about her clients and their brand. One of my favorite things about working with Shannon was that she wasn’t afraid to challenge us when she felt we weren’t going in the right direction. She always brought creative and out of the box ideas to us. She is extremely organized and no task is ever too big for her to tackle. I can’t say enough good things about Shannon and look forward to working with her again in the future!
Melissa Ervin, Director, Advertising & Brand Management,
Good Neighbor Pharmacy at AmerisourceBergen
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LET’S CHAT
To find out how I can help you with your next project, or to request my portfolio or reel, please fill out the form below. You can also email me directly at shannon.oakley@gmail.com.