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SHANNON OAKLEY
CREATIVE + PRODUCTION

Blog


Feb 32 min read
Breaking free from stock: how custom photography and video strengthen your brand
Stock images are everywhere, making brands blend in. Here’s why investing in custom visuals can set your brand apart and build trust.


Jan 273 min read
Modern brand governance: a framework for consistency and collaboration
Rebranding is step one. Modern brand governance ensures consistency at scale with streamlined processes, empowered teams, and smart tools.


Jan 202 min read
Why your CEO must walk the walk for your brand to thrive
Your CEO IS the brand. Their actions shape culture, influence customers, and build trust. Authentic leadership isn’t optional — it’s vital.


Dec 19, 20242 min read
The Night Before Launch Day
Before I power down for the holidays, sharing some holiday cheer from the perspective of a freelancer navigating those last-minute emails.


Dec 9, 20242 min read
Branding through a merger or acquisition: what you need to know
Mergers are like weddings: high hopes, awkward speeches, and baggage — but with the added challenge of crafting a unified brand story.


Dec 2, 20242 min read
Why your brand needs consistency (and how Cake gets it right)
Learn how Cake’s bold album covers showcase the impact of brand consistency and why sticking to your style builds trust and loyalty.


Nov 25, 20242 min read
Growing your brand from the inside out
A brand thrives when employees understand and believe in it. Internal alignment turns staff into impactful brand advocates.


Nov 15, 20242 min read
Behind the scenes of the Good Neighbor Pharmacy Champion videos
Discover how we reimagined Good Neighbor Pharmacy’s awards and earned national recognition with our award-winning video storytelling!


Nov 15, 20243 min read
Navigating the misinformation maze: a guide for healthcare marketers
Tips for healthcare marketers to combat social media misinformation, build trust, and keep messaging clear in a world full of health myths.
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