RESUME

  • 15+ years of diverse experience in advertising and creative services with a focus on video and broadcast production. Additional expertise includes branding, social media, print, digital and interactive media, and event marketing.

  • Strategic and innovative business thinker with a consultative approach. 

  • Exceptional leadership and relationship building skills. Comfortable and adept in giving client presentations and upselling client relationships.

  • Excellent verbal and written communication skills. Experienced in content development, writing creative briefs, creating statements of work and estimates, proposal writing and competitive research

SUMMARY

Freelance Video Producer & Creative Services  |  Shannon Oakley Creative + Production, Philadelphia, PA

10/15-Present 

 

CLIENTS: FreshFly, Lombard International, Avenue Red, Bristol-Myers Squibb, Standard Production Company, Philadelphia Academy of School Leaders

  • Works with leading advertising agencies, production companies, and in-house brands to execute and coordinate creative services, including video and broadcast production, brand development, creative strategy, social media, digital and interactive marketing, event marketing and more.

  • Specialty focus in advertising production: TV, Film, Digital, Radio:

    • Highly effective as a creative team leader, guiding teams through the entire production process. 

    • Acts as a liaison between director, crew, advertising agency and clients, ensuring alignment by all parties on creative, budget and schedule. 

    • Skilled in finding economies in production to stretch clients’ advertising dollars. 

    • Experienced in negotiating talent, production contracts, equipment fees and vendor costs.

Account Director/Agency Producer  |  Hanlon Creative, Kulpsville, PA

1/11-10/15


CLIENTS: AmerisourceBergen, Good Neighbor Pharmacy, American Heritage Federal Credit Union, VWR, Virtua

  • Provided strategic marketing direction and support as primary account contact for all clients.

  • Directed the activities of agency-wide teams in the design, development and implementation of on-strategy marketing programs to ensure quality, accuracy and timeliness of program execution.

  • Acted as agency producer for all video and television projects, managing all aspects of production from pre to post. Partnered with external production companies to coordinate shoots and manage production schedules.

  • Participated as a team member in agency business development efforts and RFP responses. 

Project Manager  |  23K Studios, Wayne, PA 

7/07-1/11

 

CLIENTS: ING Direct, Sallie Mae, SunGard, Sharp Consumer Electronics, Motorola

Was responsible for end-to-end project management and art direction for several major clients. This included maintaining and upselling client relationships, as well as effectively coordinating a team of designers, writers and vendors to implement creative solutions for print collateral, direct marketing, event strategy and interactive design.

Graphic Designer  |  Comcast-Spectacor, Philadelphia, PA

10/02-7/07


Served as lead graphic designer for the Philadelphia 76ers’ 2005-06 and 2006-07 seasons, as well as lead graphic designer for the Philadelphia Wings’ 2003, 2004 and 2005 seasons. Also contributed to projects for the Philadelphia Flyers, Philadelphia Phantoms and the Wells Fargo Complex.

Graphic Designer  |  Sprint Print, Chinchilla, PA

8/01-10/02


Responsibilities included being the primary graphic designer on a number of print projects, as well as preparing projects for digital and offset press and customer service.

Graphic Design Intern  |  L-A Advertising, Allentown, PA

1/01-5/01


Full time design intern. Contributed to a number of graphic design projects, as well as advertisements for the Penske Corporation, Paramount Industries, Inc., and the Just Born Candy Company.

EXPERIENCE

5/01, B.F.A. Communication Design, Kutztown University, Kutztown, PA

Dual concentration in Graphic Design and Advertising

EDUCATION

© 2016 by Shannon Oakley Creative + Production, LLC